European Oncology Convention Post Show Review

There was a palpable sense of anticipation from the awaiting crowds before the doors to the European Oncology Convention officially opened. The 1,700 visitors, made up of radiographers, radiologists, oncologists, consultants, and pioneering researchers created a quality visitor base that filled the halls throughout both days of the event. The European Oncology Convention was a unique opportunity for clinicians to gain free CPD accredited education and access to truly cutting edge technology across the prevention, treatment, diagnosis and care patient pathway. 150 innovative exhibitors all displayed the best in products, services and technology that will ensure better outcomes for the clinicians using them. The pioneering researchers and clinicians delivered seminars and masterclasses exploring the cutting edge techniques, practises, and tools being utilised by oncology experts. Headline sponsor Philips held a powerful presence at the event thanks to a huge stand and a number of high profile seminars in the neighboring keynote theatre. Tenovus also exhibited the world’s largest mobile treatment unit, solidifying the European Oncology Convention as an event that will continue to save lives and improve oncology services across the country.

The exhibitors were all diligently chosen for their work innovating the oncology industry, and immediately greeted the visitors with some incredible, eye catching stands. Some of the most impressive stands came from the likes of Genesiscare, Rutherford Cancer Centres, Samsung NeuroLogica, Canon Vital Images, and headline sponsors Philips. The presence felt by these market leading brands went a long way to confirming the fact that the whole industry is experiencing positive and innovative development. It only took a brief walk to see the innovation on display, but stepping on the stands and discussing with the experts revealed the tremendous amount of work and patient focussed development each exhibitor spent on their products. With Philips offering insight into some of their new DigitalDiagnost products, the stand was a constant hive of activity. The brand discussed how they improved and built upon their previous DigitalDiagnost work, most notable now being able to deliver x-rays that suppress bones on the chest, granting a clear view of the soft tissue; perfect for assessing potential anomalies within the lungs for example. Walking through the vibrant halls showed visitors exploring and speaking with all the exhibitors, truly utilising the opportunity European Oncology Convention offers for constructive discussions with brands offering the best technology and services that can save the lives of current and future patients.

There was even more to offer alongside this selection of amazing, cutting edge exhibitors as the seminar programme offered a chance to consolidate the knowledge from conversations with exhibitors. The likes of GenesisCare and Philips both had seminars alongside their stands, opening an opportunity for visitors to learn the intricacies of the varied products, techniques, and services they offer, whilst truly understanding how the brand will benefit their work. Each seminar was delivered by an expert in their field, guaranteeing a quality of seminar that made the European Oncology Convention such an essential event for oncology experts. Kate Casey led one of the most popular seminars to an attentive crowd as she discussed the ground breaking capabilities of Leeds Gamma Knife to deliver precise, safe surgery close to critical structures. This innovative topic found a great connection with visitors, offering an insight into the future of surgery when critical structures like the central nervous system are concerned. This was neighbored by the amazing Professor Zoe Winters as she discussed ways to avoid mastectomy by performing multiple lumpectomies, offering deeper patient choice and contributing to the overall patient outcome. This seminar was delivered to intently listening experts, offering a level of quality most would have to pay for. The quality of visitors meant that this groundbreaking education was being picked up by the right people; the decision makers who can implement this new knowledge into their clinics.

As well as this, Professor Hisham Mehanna offered his unrivalled insight into the development of patient care within studies of head and neck cancer to a full crowd, distilling his unrivalled expertise to an invested audience. His extensive professional experience offered a fresh perspective on the constantly relevant topic of patient care, as he discussed how his interest into clinical research has affected his delivery of care over the years. Joanne Edwards represented the University of Glasgow as she discussed the role of IKK in breast cancer treatments, and the analysis into treatments was bolstered by fellow speaker Khurum Khan. Khurum Khan looked into the biomarker response to targeted therapies, offering an insight into a better prescription of targeted therapies for patients. The seminar programme offered an unrivalled education stream that all of the visitors took full advantage off, affirming the available education as a key reason for the rich attendance at the event.

With the amazing research being discussed having the potential to truly change the way the world deals with cancer, it’s only fitting that the European Oncology Convention also hosted the world’s largest mobile cancer unit with Tenovus. The unit displayed the amazing capabilities health services now possess to ensure patients never miss out on life saving treatment. In total, the miles of travel saved for patients equates to 45,000 each year, which is truly incredible in not only alleviating pressure from hospital services, but in ensuring the best care is available everywhere. Having the Tenovus Mobile Cancer Unit cemented the European Oncology Convention’s goals as an event; to improve patient outcomes by exhibiting the best technology, services, and tools currently available to professionals. These will not only improve current and future patient outcomes with the superior technology, but also improve hospital services by alleviating demand from existing services.

Neighboring the Tenovus Mobile Cancer Unit was the Rutherford Cancer Centres stand, displaying their unique and groundbreaking proton beam therapy, as well as masterclasses covering broader topics within the NHS and the evolving face of cancer therapy. Offering insight into their work via their stand brought plenty of interest from the visitors, but their masterclasses offered a better chance to get practical education from some of the industries leading minds. Leading these classes were representatives from Philips, Proton Partners, and IBA, with Nigel Deshpand, Mark Crocker, and Frederic Dessy respectively representing each esteemed brand. These masterclasses offered insight into the treatment workflow of the revolutionary proton therapy, the transition the NHS will see as it moves across to this therapy, and also understanding the overall changing landscape of cancer therapy. These masterclasses offered real, applicable knowledge for oncologists interested in working with such therapies, but also provided insight into how the industry is evolving, what direction the industry will go, and just what options are now available for patients. There wasn’t a space left in these masterclasses, cementing the European Oncology Convention as a fantastic educational event.

Running alongside the Medical Imaging Convention and European Neuro Convention also introduced further visitors to the event, providing an even deeper pool of quality visitor for exhibitors to engage with. Neuro-scientists and neuro-oncologists, as well as consultant radiologists and mammographers, all found relevance at the European Oncology Convention. Having these three events side by side creates the most comprehensive collection of trade events for the UK medical industry, and the success of the European Oncology Convention proves this. The rebook rate of exhibitors is a clear sign of the success found at the event, with 79% recognising the need for their presence to be felt next year. With 1700 quality visitors, a huge portion of the floor plan filled with innovative brands, and more shows running alongside in the form of Surgery Convention and AI & Machine Learning Convention, it prepares 2020 for an event of unparalleled scale for the healthcare industry.

The Surgery Convention and AI & Machine Learning Convention finish the medical portfolio that makes up MediWeek. Running alongside the established European Neuro Convention and Medical Imaging Convention, these 5 events will help make up Mediweek, the UK’s largest healthcare event that brings together over 35,000 healthcare professionals, over 10 world-class exhibitions and conferences, hosted at the National Exhibition Centre in March 2020. Alongside the other 5 shows dedicated to the social care sector, MediWeek will be an unprecedented event - register for your free tickets at the top of this page.